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With this shift, the sex toy industry has experienced a remarkable evolution, driven by innovation, quality, and a commitment to enhancing intimacy. In this blog, we delve into the realm of pleasure products and spotlight the top 10 sex toy companies that are leading the charge in shaping this vibrant industry. The Germany sex toys market held the second largest revenue share in Europe in 2023, owing to the high adoption of sex toys among consumers. Around 52% of adults admitted to using sex toys during partnered sex while 45% of adults used sex toys for masturbation.
Instead, keep talking, in that first conversation and later on, about the kinds of sensations you both enjoy or are interested in exploring and how you could see toys playing into the sex you already have. Encourage each other to think outside the box of genital stimulation. From that place of understanding, you can start to dive more fully into toys. Bringing sex toys into partnered sex can open up entirely new realms of pleasure for everyone involved. Gabrielle Kassel (she/her) is a queer sex educator and wellness journalist who is committed to helping people feel the best they can in their bodies. In addition to Healthline, her work has appeared in publications such as Shape, Cosmopolitan, Well+Good, Health, Self, Women’s Health, Greatist, and more!
Many companies are launching technologically advanced products to target a diverse consumer base. For instance, in September 2022, LELO launched an app-controlled massager, TIANI Harmony. Regulations can have a significant impact on the industry, influencing various aspects such as product safety, marketing, distribution, and overall market dynamics.
Yet they "aren’t in any way guaranteed to work better for couples than any other toys," she explains. Don’t apologize or shy away from your own desires either, as that’s a good way to build up anxiety and stress on one or both sides of the conversation. "Most of us want our partners to have pleasure during sex, and will be willing to seek higher forms of pleasure together," Leigh notes.
It can look like a really weird game of cave person charades and not quite do the trick. For now, the main recourse sex toy companies have is to keep making their case, and hope that whoever’s making the decision will have a change of heart. After all, Dame only secured approval from Kickstarter after making a direct, personal appeal to colleagues they’d befriended through the Brooklyn startup scene — a strategy that Fine is all too happy to use in the future. The movie version of Ruth Handler also bitterly alludes to her being forced out of Mattel due to a clash over financial problems. This is played for laughs, but it’s based on truth as well.
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