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The website’s design should optimize conversion rates, with the ultimate goal of generating sales. If you’re unfamiliar with website design, you can outsource this step. Gosnell Duncan pioneered the formula of the body-safe silicon with help from a General Electric chemist.
Even the "solo" shoppers can fall into different categories, like those purely seeking please, those exploring their limitations, and those healing from traumatic experiences. That said, there are many different potential customer profiles that your branding can seek to target. Due to the popularity of the Fifty Shades trilogy, sex shop toys mentioned in the books saw a sales increase of 400 percent.
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If you plan to use images or videos in the marketing of your sex toy business, you should familiarize yourself with laws pertaining to such. On the other hand, if you’re creating images and/or videos, you may want to consider following the same guidelines for business in the adult industry, such as pornography or phone sex. These guidelines require you to obtain a government-issued photo ID verifying the age of anyone you employ in the adult industry. In the case of an audit by law enforcement, you may need to produce said verification.
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