Writing Design. You should develop your own, easy-identifiable style as a blogger. But, it might even be a difficult advice for the authors with English being not a native language. Anyway, your readers will always appreciate if someone makes their comprehension easier when using the proper spelling, grammar, punctuation, capitalizing letters as needed, proofreading you posts, as well as the Blog design and Themes and will eventually help you to concentrate on the post, and avoid distraction via reading obstacles. By investing your time in those simple actions, you really show the respect to your reader.
Right now, at this very moment I have a problem with this copywriting stuff