Strauss credits the virality of brat green to being "symbolic of the whole tone of the album." As she further elaborates, "being brat can mean so many things. At its core it’s bold, it’s a little messy, but there’s something about it that’s quite chic and I want to hang it on my wall." Like so many of us, now all O’Connor sees is brat green. "I’ll be on a hike and think ‘oop not these trees giving brat,’" he says. "It’s ultimately become the color of internet brain rot, which I think is beautiful." From Charli’s personal point of view, brat green is "eye-catching in all the wrong ways" and that’s exactly what she loves about it.
The first thing that strikes you about the "Brat" album cover is its jarring, almost chaotic design. In an era where sleek, polished visuals are the norm, Charli XCX has embraced an aesthetic that can only be described as "ugly." But this is not a result of poor design